Your Data Is Important To Aseela
We understand your concern about your personal data and how it is being used while browsing Baeshen & Co.’s website. We assure you that Baeshen & Co. uses your data with total care. Your privacy is important, please read our Privacy Policy to help you understand how we collect personal data, we collect it and what we do with it.
Like many companies, we use technology on our website to collect information that helps us enhance your experience and our products and services. The cookies that we use at Aseela allow our website to work and help us to understand what information and advertising is most useful to visitors.
We have tried to keep this Notice as simple as possible, but if you’re unfamiliar with terms, such as cookies, IP addresses, and browsers, please read about these Key Terms first.
Contents
Who Collects Your Personal Data
What Personal Data We Collect
Ways in Which We Collect Your Personal Data
Children’s Personal Data
What Purpose Do We Use Your Data For
Who Will We Share Your Personal Data With
Data Protect
How Long We Retain Your Personal Data For
Your Rights
Contact Us
Who Collects Your Personal Data
Any personal data provided to or collected by Aseela is controlled by Baeshen & Co. P.O. Box 18, Jeddah 21411, Saudi Arabia, (“the data controller”).
This Privacy Policy applies to personal data collected by Aseela in connection with the services and products we offer. References to “Aseela” in this Notice means Aseela, Baeshen & Co. and any company directly or indirectly owned and/or controlled by Baeshen & Co. that you are interacting with or have a business relationship with.
This Privacy Notice also applies to Aseela’s marketing content, including offers and advertisements for Aseela products and services, which we (or a service provider acting on our behalf) send to you on third-party websites, platforms and applications based on your site usage information. These third-party websites generally have their own Privacy Notice and Terms and Conditions. We encourage you to read them before using this website.
What Personal Data We Collect
Personal data only includes information relating to natural persons who can be identified or who are identifiable, directly from the information in question; or who can be indirectly identified from that information in combination with other information.
We may collect personal data from a variety of sources. This includes:
Personal data you give us directly, Personal data we collect automatically, and Personal data we collect from other sources.
Personal data means any information that can be used to identify directly or indirectly a specific individual. This definition includes personal data collected offline through our Consumer Engagement Centres, direct marketing campaigns and competitions and online through our websites, applications and branded pages on third-party platforms and applications accessed or used through third-party platforms.
You may be asked to provide your personal data when you are in contact with us. Aseela may share this personal data within the Aseela group of companies and use it in a manner consistent with this Privacy Notice. We may also combine it with other information to improve our products, services, content, and advertising.
Ways in Which We Collect Your Personal Data
Personal data you give us directly. We collect data about how you use our services and products, such as the types of content you browse or engage with, or the frequency and duration of your activities.
Personal data we collect automatically. We also receive and store certain types of personal data whenever you interact with us online. For instance, we use cookies and tracking technologies, to find out more, see our privacy key terms “Appendix 1”, to obtain personal data when your web browser accesses our website or advertisements and other content served by or on behalf of Aseela on other websites. Your personal data is also collected when you search, buy, post, participate in a contest or questionnaire or communicate with our customer service teams. Examples of the types of personal data we collect include; IP address, to find out more see our privacy Key Terms “Appendix 1”, device ID, location data, computer and connection information such as browser type and version, time zone setting, browser plug-in types and versions, operating system, and purchase history – which Aseela sometimes aggregates with similar information from other consumers. During some of your internet browsing on Aseela’s websites we may also use software tools to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.
Children’s Personal Data
Aseela does not knowingly solicit or collect personal data from children below the age of 18. If Aseela discovers that it has accidentally collected personal data from a child below 18, it will remove that child’s personal data from its records as soon as reasonably possible. However, Aseela may collect personal data about children below the age of 18 years of age from the parent or custodian directly and therefore with their explicit consent.
What Purpose Do We Use Your Data For
Aseela collects, process and disclose your personal data only for specific and limited purposes. For instance, to develop and improve our products, services, communication methods and the functionality of our websites, to contact you with your consent, to communicate and target advertising as well as product recommendations to you.
Who We Will Share Your Personal Data With
Aseela does not share your personal data with any third party that intends to use it for direct marketing purposes, unless you have provided specific consent in relation to this.
Data Protect
Aseela may collect personal data about you from a variety of sources, including through online and electronic interactions with us, including via Aseela websites, mobile applications, text messaging programs or through Aseela branded pages or applications on third party social networks (e.g. Instagram) (Aseela Site).
How Long We Retain Your Personal Data For
We will retain your personal information for no longer than is necessary for the purposes stated in this Policy. The data storage period may vary with scenario and service. The standards Aseela uses to determine the retention period are as follows: the time required to retain personal data to fulfill business purposes, including controlling and improving the performance and quality of products and services; ensuring the security of systems, services and handling possible user queries or complaints. All in all, Aseela will not retain your data after period of 90 days.
Your Rights
You have the right to opt-out of receiving marketing communications about Aseela and can do so by:
Following the instructions for opt-out in the relevant marketing communication; Contacting us- see section
Contact Us
Aseela acts as “data controller” for the personal data it processes in the framework of this Privacy Notice. If you have any questions or comments regarding this Privacy Notice or Aseela’s personal data collection practices, please contact us by:
Email: [email protected]
Appendix 1
Key Terms
AGGREGATE CONSUMER INFORMATION
Information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.
BUSINESS PURPOSE
The use of personal information for the business’ or a service provider’s operational purposes, or other notified purposes, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the operational purpose for which the personal information was collected or processed or for another operational purpose that is compatible with the context in which the personal information was collected.
COOKIES
A small text file stored on a user machine that may later be retrieved by a web server from the machine. Cookies allow web servers to keep track of the end user’s browser activities and connect individual web requests into a session.
CONSENT
The informed, unambiguous and freely given permission from the data subject to have data relating to their processed.
DATA CONCERNING HEALTH
Personal data referring to the personal mental and physical health of a person, including information on health services accessed.
DEIDENTIFIED INFORMATION
Information that cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer.
GENETIC DATA
Data related to a natural person’s genetic characteristics, whether inherent or acquired, which offers information about the mental or physical health of that person.
PERSONAL DATA
Any information related to an identified or identifiable data subject (natural person).
PROCESSING
Any action or set of actions that is performed on personal data or sets of data, whether automated or not.
PROFILING
Any automated processing that uses personal data to evaluate personal aspects and predict future actions and aspects.
PERSONAL DATA BREACH
A breach of security that caused accidental or intentional loss, destruction, disclosure or access to processed or transmitted personal data.
RECIPIENT
A recipient is a natural or legal person, public authority or other body to which personal data is disclosed.
RESTRICTION OF PROCESSING
Restriction of processing is marking of stored personal data in order to restrict its processing in the future.
THIRD PARTY
A natural or legal person that is not the controller or the processor, but who is authorized by them to process personal data.